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Designing better products, strategies, ventures & brands

Working with new ventures, startups, to Fortune 500 companies

Testimonials

Here are some nice words from people I have recently worked with.

“Louise has been a safe pair of hands. She has picked up the project and really turned it around, going above and beyond what has been expected of her. She has been fantastic working as part of our team, getting stuck in and taking initiative to conduct tasks without being asked, to improve the project outputs and help sell work to our very senior client stakeholders.”
Rebecca Hesketh, Associate Program Director, AnalogFolk

Rebecca Hesketh

Associate Program Director, Analog Folk

AnalogFolk logo
"Louise was wonderful to work with! The research phase was super thorough and well articulated. The project delivery was phenomenal, fast and accurate. Louise didn’t need much onboarding and was able to pick up the ins and outs of our UI kit, Design Language System and development needs extremely well. She was able to keep everything on track."
Amanda Francour, Creative Director at Sage

Amanda Francour

Creative Director, Sage

Sage logo

Transforming concepts into buildable, measurable designs

I can slot seamlessly into your teams, or work with you directly.

Frequently Asked Questions

Find answers to common questions about working with Futurelabs.

What should I expect after I get in touch?

I will be in touch within 24 hours. If I have enough information, I will be able to put together a project proposal for you which will include timelines and costings. If there are more questions to ask, I will ask to book in a free 30-minute discovery call with you to ensure we are aligned on your objectives before we move forward.

What is your pricing structure?

Design work integrated with your teams: I offer a competitive day rate.

Project-based work: I will put together a proposal for the project based on my day rate. I ask for a 50% deposit up front.

What is your design process like?

My design process is logical and flexible. Although project challenges differ and can cover all, or part of the full process, the end-to-end shape tends to follow the formula below:

  • Kick off: We’ll begin with a call/s to understand your objectives.
  • Benchmark: I gather data to assist with measuring the success of the project.
  • Research: I conduct and synthesise competitor / market / user research.
  • Define objectives: I check in to ensure we agree on the strategic direction following research.
  • Develop solutions: I create skeletons of solutions for your challenge and ensure we are aligned, we may also test these out with your audience to discover what resonates best.
  • Deliver solutions: I craft refined final designs to implement.
  • Measure: We monitor the results against the benchmarking data.
How do you like to communicate during a project?

Transparency is something I value greatly. I will provide updates for you as frequently as you require. You will also be welcomed into my design files and can check in and comment on designs as little or as often as you like. There’s no secrets — in fact, you are encouraged to use my methods in other projects and boost productivity through visual communication.